and minds
about wood,
for good.

The Mission of the North American Forest Foundation

To support the forest products industry through education, promotion, and advocacy of science-based facts about sustainable forestry, revealing the truth about trees–Our world’s most diverse, abundant, renewable natural resource.

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The Truth About Trees

We love trees. We love everything about them. More than anything, we love how incredible they are as the world’s only continually renewable resource. We want to tell the world the story of the truth about trees.


North American Forest Foundation is supported by over 600 people, businesses, and organizations who are passionate about bringing the Truth about Trees and Science based facts about our forests to the world around us. We are so thankful for all of them and hope you will consider supporting NAFF as well.


There are many different careers in the lumber and forest industry connected to a wide variety of fields. Wood and the many products made from wood, play an important role in our everyday lives and in our economy. Check out these resources to help you determine how you might enjoy a career in this field.